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Fijne verwerking Iconoclast by Gregory Berns BtE98On3

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No organization can survive without iconoclasts innovators who singlehandedly upturn conventional wisdom and manage to achieve what so many others deem impossible.Though indispensable true iconoclasts are few and far between. In Iconoclast neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking including fear of failure the urge to conform and the tendency to interpret sensory information in familiar ways.Through vivid account